Falsifying financial reports, once a publicly traded company faces such accusations, even if a moment before it was the market's adored "gold stock," it only takes a second for it to become a "penny stock."
Penny stock, worthless shares, the market's understanding of a company's business situation mainly comes from the financial reports it publishes each cycle.
These reports contain detailed operational conditions and conclude with an accurate summary of how much profit or loss they made, their assets, and the effectiveness of their operations, among other details...
Outsiders, or even insiders of a company, may not have a full understanding of it. Combined with the fact that this is a society that values honesty, people are inclined to believe that these publicly traded companies would not engage in the malicious act of data manipulation, so few question the accuracy of a company's financial data.
