THE next day, Boys Odyssey was still blowing up online. Fans kept arguing about performances, making side-by-side clips of contestants, and replaying their favorite moments. Even days later, the hype didn't die down—new viewers jumped in as debates about who deserved to advance kept threads alive.
After the second episode, the show launched its social media accounts. They began posting two types of content: polished introduction videos where contestants showcased their talents, and casual clips of them doing the theme song's dance challenge in groups of two or three.
But what truly sent engagement soaring was when Lily—the show's host—posted her own dance challenge video of the theme song. She tagged the show's official account, and within the first hour, her video had been watched and shared thousands of times. With her following in the millions, it's only natural that her post brought even more attention to the show. And, in turn, gave attention to the contestants.
