After Roger lost the Eastern Conference Finals in 1999, the Hawks' revenue not only didn't drop in the following 99-00 season but actually increased. This data convinced Bruce Levenson that the championship wasn't essential.
So offering Big Ben a three-year max contract was the biggest concession the Hawks were willing to make.
Even though he knew this contract was no match for what the Pistons could offer, he refused to extend the contract length.
Where DPOY would go became the theme this summer, and even Jerry Buss was immensely concerned about Big Ben's movements.
If Big Ben left, he'd consider keeping the current roster and giving it another shot for a year.
If Big Ben stayed, he might initiate a trade.
Those who truly understand basketball won't ignore the impact of that wild hair on the game; with him and without him, the Hawks are two completely different teams on defense.
